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Digital Marketing Strategy: An Integrated Approach to Online Marketing

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers

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Informasi Detail
Judul Seri
-
No. Panggil
002
Penerbit
Great britain : Kogan Page Limited.,
Deskripsi Fisik
-
Bahasa
English
ISBN/ISSN
978 0 7494 7471 3
Klasifikasi
002
Tipe Isi
-
Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Tesis
Digital Marketing
Marketing Strategy
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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