Managing Sustainable Business: An Executive Education Case and Textbook

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in exec…

Who Your Best People? How to Find, Measure and Manage Your Top Talent

Do you know who the best people in your team are? Have you got a clear idea of how much they deliver? Many companies still proclaim that ‘Our people are our most important asset’, yet fail to …

Social Research Methods, Fourth Edition

Studying a social science degree? Need to know how to develop your research methods and write up your results more effectively? In the fourth edition of this lively and engaging textbook, Alan Brym…

Mixed Method Research Design: An Application in Consumer-Brand Relationships …

This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real r…

Strategic Technology Management: Building Bridges Between Sciences, Engineeri…

Edisi

-

ISBN/ISSN

1-86094-397-7

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

002

Handbook of Strategic Account Management: A Comprehensive Resource

A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers…

Essentials of Marketing Research

Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new develo…

Case Study Research: Principles and Practices

Case Study Research: Principles and Practices provides a general understanding of the case study method as well as specific tools for its successful implementation. These tools are applicable in a …

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R A Workbook

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate t…

Analytical Corporate Finance

This book draws readers’ attention to the financial aspects of daily life at a corporation by combining a robust mathematical setting and the explanation and derivation of the most popular models…