4
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Mixed Method Research Design:
An Application in Consumer-Brand Relationships (CBR)
S. Sreejesh
Primary Author
Sanjay Mohapatra
Primary Author
mixed material
9783319026879
Chennai, India
Springer International Publishing
2014
tehewq.PNG.PNG
Handbook of Strategic Account Management:
A Comprehensive Resource
Kevin Wilson
Primary Author
Diana Woodburn
Primary Author
mixed material
9781118509050
United Kingdom
John Wiley & Sons Inc
2014
hethy780.PNG.PNG
Marketing Research Essentials
Carl McDaniel, Jr.
Primary Author
Roger Gates
Primary Author
mixed material
9781118249321
John Wiley & Sons Inc
2005
rtyu65u.PNG.PNG
The Handbook of Online and Social Media Research:
Tools and Techniques for Market Researchers
Ray Poynter
Primary Author
mixed material
9780470710401
United Kingdom
John Wiley & Sons Inc
2010
hjruwer.PNG.PNG