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New Wave Marketing:
The World is Still Round, The Market is Already Flat
Hermawan Kartajaya
Primary Author
mixed material
9789792242393
Jakarta
PT Gramedia Pustaka Utama
2008
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Mixed Method Research Design:
An Application in Consumer-Brand Relationships (CBR)
S. Sreejesh
Primary Author
Sanjay Mohapatra
Primary Author
mixed material
9783319026879
Chennai, India
Springer International Publishing
2014
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Handbook of Strategic Account Management:
A Comprehensive Resource
Kevin Wilson
Primary Author
Diana Woodburn
Primary Author
mixed material
9781118509050
United Kingdom
John Wiley & Sons Inc
2014
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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R A Workbook
Joseph F. Hair Jr.
Primary Author
G. Tomas M. Hult
Primary Author
Christian M. Ringle Christian M. Ringle
Primary Author
Marko Sarstedt
Primary Author
Nicholas P. Danks
Primary Author
Soumya Ray
Primary Author
mixed material
9783030805197
USA
Springer International Publishing
2021
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