Sustainability Rating Agencies vs Credit Rating Agencies: The Battle to Serve…

This book details the difference between the two rating industries, but this difference is converging all the time. The concept of investing in a more responsible and sustainable manner is drawing …

Marketing 4.0: le passage au digital

"Depuis la parution de Marketing 3.0, l'ouvrage de référence qui a conduit de nombreux professionnels à s'engager sur le chemin du marketing axé sur l'humain, les spécialistes du marketing ont…

New Wave Marketing: The World is Still Round, The Market is Already Flat

Facebook,Blog, Web 2.0, Wikipedia, Social Networking, Mobile Marketing, Experiential Marketing, Offline dan Online Community. Many-to-Many Marketing.Itulah istilah-istilah yang belakangan marak dal…

Digital Marketing Strategy: An Integrated Approach to Online Marketing

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the …

Sustainability and Human Resource Management: Developing Sustainable Business…

The role of HRM in developing sustainable business organizations is increasingly attracting attention. Sustainability can be used as a principle for HRM itself and the tasks of Sustainable HRM are …

Giving Voice To Values In Accounting

There has been much written on the importance of responsibility accounting and integrated reporting to ensure business accountability, but not on how to be a responsible accountant. As the accounti…

Empirical Research and Writing: A Political Science Student’s Practical Guide

Students can easily misstep when they first begin to do research. Leanne C. Powner’s new title Empirical Research and Writing: A Student′s Practical Guide provides valuable advice and guidance …

Managing Sustainable Business: An Executive Education Case and Textbook

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in exec…

Mixed Method Research Design: An Application in Consumer-Brand Relationships …

This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real r…

Strategic Technology Management: Building Bridges Between Sciences, Engineeri…

Edisi

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ISBN/ISSN

1-86094-397-7

Deskripsi Fisik

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Judul Seri

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No. Panggil

002