Managing Sustainable Business: An Executive Education Case and Textbook
This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in exec…
- Edisi
- -
- ISBN/ISSN
- 978-94-024-1144-7
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 010
Mixed Method Research Design: An Application in Consumer-Brand Relationships …
This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real r…
- Edisi
- -
- ISBN/ISSN
- 978-3-319-02687-9
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 005
Marketing Research: An Applied Approach. Third European Edition
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and …
- Edisi
- 3th
- ISBN/ISSN
- 978-0-273-70689-2
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Essentials of Marketing Research
Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new develo…
- Edisi
- 4th Edition
- ISBN/ISSN
- 0 273 69494 4
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Marketing Research Essentials
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research profess…
- Edisi
- 8th Edition
- ISBN/ISSN
- 978-1-118-24932-1
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
The Handbook of Online and Social Media Research: Tools and Techniques for Ma…
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the…
- Edisi
- -
- ISBN/ISSN
- 978-0-470-71040-1
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Human Resource Management