Marketing 4.0: le passage au digital
"Depuis la parution de Marketing 3.0, l'ouvrage de référence qui a conduit de nombreux professionnels à s'engager sur le chemin du marketing axé sur l'humain, les spécialistes du marketing ont…
- Edisi
- 1st
- ISBN/ISSN
- 978-2-8073-0777-3
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 658.8
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) - Se…
Written with those with limited mathematical and statistical knowledge in mind, this concise and practical guide helps researchers to do their research in new and alternative ways The authors expla…
- Edisi
- 2nd
- ISBN/ISSN
- 978-1-4833-7744-5
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 001.42
The SAGE Handbook of Interview Research: The Complexity of the Craft. Second …
The second edition of this landmark volume emphasizes the dynamic, interactional, and reflexive dimensions of the research interview. Contributors highlight the myriad dimensions of complexity that…
- Edisi
- 2nd
- ISBN/ISSN
- 978-1-4129-8164-4
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 158.39
Handbook of Cost Management Second Edition
Handbook of Cost Management, Second Edition covers all of the essential topics in cost management and accounting. It includes conventional topics, such as job costing and cost allocation, as well a…
- Edisi
- 2nd Edition
- ISBN/ISSN
- 978-0-471-67814-4
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 658.155 2
The SAGE Handbook of Social Media Research Methods
The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulati…
- Edisi
- -
- ISBN/ISSN
- 978-1-4739-1632-6
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 005
Handbook of Management Accounting Research Volume 2
Volume two of the Handbooks of Management Accounting Research consists of two groups of chapters. The first draw together research that has focussed on particular management accounting practices. T…
- Edisi
- -
- ISBN/ISSN
- 978-0-08-044754-4
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 091
Human Resource Management